For most people involved in running an online business, implementing stringent security practices has become second nature. It’s easy to see why: Not only do technologies such as SSL and encryption keep your company’s data secure, but the sight of that little green padlock in a browser’s address bar gives your customers confidence that they’re dealing with a legitimate business.
Unfortunately, while the link between security and authenticity is taken as self-evident in the world of ecommerce, companies with brick-and-mortar premises often ignore this crucial practice. Adopting security best practices for both your organization’s physical locations and online presence can work wonders in building consumer confidence, alongside a host of additional benefits.
Read more here